Choose an influencer marketing platform around the job you need it to do. Here are our picks for budget, discovery, tracking and CRM, with the key points to check before choosing.
Our picks at a glance
| Your priority | Our pick | Why consider it? |
|---|---|---|
| Budget | Story Story | Entry plan for a smaller content tracking setup |
| Discovery | Modash | Find and evaluate creators across three networks |
| Tracking | Story Story | Collect and retrieve Stories and campaign content |
| CRM | Influencity | Keep creator records and relationship history together |
These are our recommendations for specific tasks, not an independent ranking of every platform on the market.
Best for budget: Story Story
Choose it if: you need to track a small group of accounts with a clear starting price.
Story Story Starter includes 10 tracked accounts and two months of retention. Pricing depends on your region:
- EUR region: €49 monthly or €492 annually.
- US region: $69 monthly or $696 annually.
See current Story Story plans.
Check before choosing: how many accounts you need to track and how long you need the archive. Higher volumes may require a different plan. This is our budget pick for that smaller tracking use case, not a claim that it is the cheapest tool at every volume.
Best for discovery: Modash
Choose it if: your main challenge is finding suitable creators.
Modash supports discovery across Instagram, TikTok and YouTube, with audience filters, lookalike search and visual search. See Modash discovery.
What to test: use a specific brief, such as running creators whose audience is in France. Review their recent posts and count how many you would actually contact.
Story Story is also worth trying for nano and micro influencer discovery. Compare the results for the same brief.
Price: Modash Essentials is advertised at $199/month, billed annually. See pricing.
Best for tracking: Story Story
Choose it if: you need to save creator content and find it again when preparing reports.
Story Story automatically collects Instagram Stories, Reels and TikTok content from tracked accounts. Filters help you find posts containing relevant mentions or hashtags. Explore tracking features.
Use it to:
- Collect campaign content from your creator list.
- Find brand mentions without browsing each account manually.
- Review saved posts within your plan's retention period.
What to test: add a few accounts before a campaign starts. Check what is collected and whether you can retrieve the content you need.
This recommendation covers content collection and retrieval. If you need sales attribution or market-wide performance comparisons, evaluate those separately.
Best for CRM: Influencity
Choose it if: creator information is scattered across spreadsheets, inboxes and team members.
Influencity's CRM stores creator records, notes, custom fields and relationship history. See Influencity CRM.
What to test: import a prospect, an active collaborator and a past partner. Ask a colleague to identify what was agreed and what needs to happen next for each person.
Check that you can retain useful context when importing your existing records. A list of handles alone does not replace your relationship history.
Price: check your selected configuration. See Influencity plans.
When to consider Traackr or Kolsquare
- Traackr: worth evaluating for performance comparisons and benchmarks that inform campaign spending. Platform overview.
- Kolsquare: worth evaluating for creator discovery, CRM and competitive listening. Products and plans.
Bring a real question to the demo: which creators should you work with, what are competitors doing, or which campaigns deserve more budget? Ask to see the output that helps answer it.
For more detail, read our Traackr alternatives, Kolsquare alternatives and Modash alternatives guides.
Three checks before you subscribe
- Use a real brief. Test the tool on work you actually need to complete.
- Check capacity. Count users, researched profiles, tracked accounts and required retention.
- Compare the total commitment. Distinguish monthly payments from an annual price shown as a monthly equivalent.
Keep software costs separate from creator fees, samples and advertising spend. Compare currencies and included features before concluding that one plan is cheaper.
Try Story Story for five days with a small set of accounts, or compare its plans.
About this comparison
This guide is published by Story Story. Recommendations are based on documented features, not independent hands-on testing. Competitor sources were checked on September 28, 2026. Confirm current prices and plan limits before subscribing.